—Building on the global success of Digital Vortex, Orchestrating Transformation describes how to successfully execute your organization’s digital transformation.
Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents’ value chains, gaining market share, eroding margins, and wreaking havoc to the competitive landscape in virtually every industry.
For large and midsized companies, the imperative to transform is clear. How to transform is another matter.
The hard truth is that despite leaders’ best efforts, and billions spent in pursuit of digital transformation, the vast majority of organizational change programs fizzle, falling well short of their expected impacts. But organizations can ill-afford for their transformation programs to flop. Failed transformation programs put incumbents behind the eight ball when it comes to dealing with disruptive competition.
With this important new book, Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change, the team at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, set out a new prescription for getting transformation right.
The piecemeal strategies and pilot projects that are hallmarks of conventional transformation programs are hopelessly inadequate for the intricate, sprawling organizational environments found in most companies. Transformation practitioners need a different mindset and a new approach to executing change that can handle the complexity and scale of today’s market leaders. Orchestration—”mobilizing and enabling so as to achieve a desired effect”—paves the way for a new, more holistic view of organizational resources and how they work together to drive change synergistically.
Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...
Natalia Wallenberg of Ahold Delhaize describes how one of the largest retailers in Europe is tackling the upskilling dilemma.
In an era defined by advanced AI and behavioral data, Apple’s 'Evil Steve' test exemplifies a proactive approach to ethical decision-making and responsible data governance.
Raiffeisen Bank International's Sabine Abfalter explores how finance leaders can drive banking digital transformation with bold vision as architects of change.
Leading global operations through complexity and change in 2025 means embracing AI and ML to streamline supply chains and meet rising demands.
China's technology sector leads global innovation with AI, semiconductor growth, and strategic diversification. R&D investments fuel success amid regulatory challenges.
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications