Industry breakpoints and business model evolution
Industry Breakpoints (described in 1992) are characterized by “A new offering to the market that is so much superior that it changes the rules of the competitive game, accompanied by a sharp shift in the industry’s growth rate and a dramatic realignment of market shares.” Breakpoints in the evolution of an industry involve either divergent competitive shifts in in the variety and customization of the value proposition. or convergent competitive shifts in the scope and organizational efficiency of the value delivery system. Divergent shifts typically start with a multitude of pioneering offerings, and may be followed in a later phase by offerings tailored to different customer segments, or integrated products and services tailored to individual customers, or offerings co-created with customers. Convergent shifts typically start with a new efficient high volume delivery system that competitors have to emulate to stay in the game, possibly followed in a later shift by process efficiency involving the whole organization, or modular efficiency with standardized supplier inputs, or ecosystem efficiency integrating customers, suppliers and partners into a common digital platform. The industry’s evolution towards greater customization and efficiency can be interrupted by Disruptive Innovation in technology (described in 1997) that creates radically new business models.
- Gaining awareness of industry breakpoints and the opportunities they create
- Understanding how breakpoints occur when latent demand in the marketplace meets innovation by firms
- Identifying the opportunities for increasing customization and an increasing scope of efficiency
- Understanding the importance of complementing value proposition and value delivery capabilities
- Gaining awareness of how specialization and technology can disrupt the pattern of business model evolution
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
Once again, Donald Trump has promised bold yet unspecified moves that will add to the uncertainty facing executives. Business leaders must cut through the "policy fog" by focusing on what the re-elected President can actually control, comprehensiv...
The mention of geopolitics leads many to ask how company strategies are being reformulated to capitalize on what's left of globalization. But this overlooks a critical prior question: what's the best way for firms to track and assess geopolitical ...
This note, designed for use in sessions and programs on negotiation, explores five distinct negotiator types: competitor, collaborator, strategist, innovator and problem solver. Each type has unique characteristics, strengths and weaknesses that c...
Many new businesses have emerged in recent years with few employees, no roots in the community, and heavily reliant on Big Tech for survival.
Many new businesses have emerged in recent years with few employees, no roots in the community, and heavily reliant on Big Tech for survival.
Here are three strategic lessons from the tramp shipping industry.
Shipping is a unique industry, and tramp shipping is a niche sector within it. Yet, in an age of growing market disruption and uncertainty, it has some key lessons for strategic management in other industries.
Most annual predictions fail to provide actionable insights for executives. Here are two approaches to better discern the implications for your business.
Companies need clear guidance to achieve sustainable business transformation. A practical roadmap identifying drivers for effective change can make success more likely.
In June 2024, at the CocoaCrafters Operating Centre, Elena Fever faced a crucial meeting with the board of directors. The discussion surrounded how to integrate Generative AI (GenAI) into the company’s supply chain strategy to enhance forecasting ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 13 January 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2593 ©2024
Research Information & Knowledge Hub for additional information on IMD publications