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Book

New Realities

Business dynamics at the frontiers of globalization

By Jean-Pierre Lehmann and Carlos A. Primo Braga

228 pages

Paperback

Overview

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Overview

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The book New Realities: Business Dynamics at the Frontiers of Globalization presents a series of assessments of where the global economy may be headed.

It builds upon business cases from companies in:

Brazil (operating in agribusiness);
China (GVCs);
India (education);
South Africa (sustainable energy);
Madagascar (textiles and clothing).

The impact of geopolitics, diplomacy, and economic growth in terms of global governance, as well as the role of the BRICS in the world economy, is also addressed.

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Paperback

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

International Institute for Management Development

ISBN

9782940485185

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Case Study

TBC Group: Future proofing a history of success

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23 February 2025, ePub before print, 104065, https://doi.org/10.1016/j.jinteco.2025.104065

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Nestlé Health Science: Building a healthy future towards 2030

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TBC Group: Future proofing a history of success

By Goutam Challagalla Francis D. Kim and Philip Charles Zerrillo
Case reference: IMD-2651 ©2025

Summary

The case explores TBC Bank Group’s remarkable journey from a small Georgian bank to a regional leader in digital financial services across Central Asia. Founded in 1992 with just US$500 in initial capital, TBC evolved into Georgia’s largest financial institution and pioneered into digital banking. The case highlights TBC’s strategic expansion into Uzbekistan, where it rapidly built a leading digital banking ecosystem. Students will analyze TBC’s international growth approach as it transformed customer experience, leveraged technology and built a sustainable competitive advantage through product diversification, strong organizational culture and operational agility. The case explores international market entry, digital transformation and aligning strategies with local market needs, highlighting how TBC’s focus on innovation drives its regional expansion.

Reference IMD-2651

Organization TBC Bank Group

Industry Finance and Insurance, Banking

Available Languages English

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Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Strategy

Digital

Growth

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Technical change, jobs, and wages in the global economy

By Richard Baldwin Jan I. Haaland and Anthony J. Venables
in Journal of International Economics 23 February 2025, ePub before print, 104065, https://doi.org/10.1016/j.jinteco.2025.104065

Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

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Global Business

Browse all topics

Nestlé Health Science: Building a healthy future towards 2030

By Niccolò Pisani Elham Pazirandeh-Micol Karine Richard Liudmila Ost and Quentin de Rham
Case reference: IMD-7-2636 ©2025

Summary

Reference IMD-7-2636

Organization Nestlé Health Science