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Case Study

Drinkotec: Changing a company, changing a life (A): Daring to change

By Jim Pulcrano, Giancarlo Luchetta Bedin, Srinivas Reddy (Srini) Mamidi, Anton Rozhkovskiy and Bakel Walden

7 pages

August 2023

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Reference: IMD-7-2459

Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to build their own company, with a culture that delivered performance, created a culture where everyone wanted to work, used the latest technologies, and did its part to save the planet. The opportunity to acquire 40-year-old Drinkotec came to them, and with it, they saw the vehicle for their dreams

Learning Objective

Evaluating life choices
Finding a business to acquire

Keywords

Business to Business, Digital Transformation, Entrepreneurship, Leadership, Sustainability, Beverage, Digital, Transformation, Risk, Scaling, Internet of Things, Industry Infrastructure, Industry Innovation, Sustainable City, Sustainable Community, Responsible Consumption, Responsible Production

Settings

Europe, Switzerland
Drinkotec, Consumer Goods, Food and Beverage, Travel and Leisure, Hotels and Restaurants, Travel and Leisure, Catering
2015-2023

Type

Field Research

Available Languages

English

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Teaching note

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This case study is part of a series

Drinkotec: Changing a company, changing a life (A): Daring to change
Drinkotec: Changing a company, changing a life (B): Taking the leap

This case study is part of a series

Drinkotec: Changing a company, changing a life (A): Daring to change
Drinkotec: Changing a company, changing a life (B): Taking the leap

Drinkotec: Changing a company, changing a life (B): Taking the leap

By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
Case reference: IMD-7-2487 ©2023

Summary

The deal is closed; Franck-Erik Flegbo and Cyril Le Terrien become the owners of Drinkotec but discover that the existing team doesn’t really have ...

Reference IMD-7-2487

Organization Drinkotec

Industry Consumer Goods, Food and Beverage;Travel and Leisure, Hotels and Restaurants;Travel and Leisure, Catering

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Entrepreneurship

Business to Business

Digital

Leadership

Sustainability

Browse all topics

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Drinkotec: Changing a company, changing a life (C): Dream big or go home

It is now four years later, and Drinkotec is scaling up fast. They’ve had to make some tough decisions in order to focus, have the best people and ...

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Drinkotec: Changing a company, changing a life (A): Daring to change

Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, an...

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Case reference: IMD-7-2192 ©2025

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Reference IMD-7-2192

Organization ABN AMRO

Industry Finance and Insurance, Banking

Available Languages English

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