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Case Study

Drinkotec: Changing a company, changing a life (B): Taking the leap

By Jim Pulcrano, Giancarlo Luchetta Bedin, Srinivas Reddy (Srini) Mamidi, Anton Rozhkovskiy and Bakel Walden

8 pages

August 2023

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Reference: IMD-7-2487

The deal is closed; Franck-Erik Flegbo and Cyril Le Terrien become the owners of Drinkotec but discover that the existing team doesn’t really have the capabilities or culture to innovate. The Covid-19 pandemic hits, and they discover that their customers need Drinkotec’s help.

Learning Objective

Creating a new culture
Leading change

Keywords

Business to Business, Digital Transformation, Beverage, Digital, Transformation, Risk, Scaling, Internet of Things, Industry Infrastructure, Industry Innovation, Sustainable City, Sustainable Community, Responsible Consumption, Responsible Production

Settings

Europe, Switzerland
Drinkotec, Consumer Goods, Food and Beverage, Travel and Leisure, Hotels and Restaurants, Catering
2015-2023

Type

Field Research

Available Languages

English

Related material

Teaching note

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This case study is part of a series

Drinkotec: Changing a company, changing a life (A): Daring to change
Drinkotec: Changing a company, changing a life (B): Taking the leap
Drinkotec: Changing a company, changing a life (C): Dream big or go home

This case study is part of a series

Drinkotec: Changing a company, changing a life (A): Daring to change
Drinkotec: Changing a company, changing a life (B): Taking the leap
Drinkotec: Changing a company, changing a life (C): Dream big or go home

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