Drinkotec: Changing a company, changing a life (C): Dream big or go home
It is now four years later, and Drinkotec is scaling up fast. They’ve had to make some tough decisions in order to focus, have the best people and build the culture that they want, but today, major beverage companies are seeking their technology in order to go packaging-free. This case is about leadership, culture, sustainability and taking the leap to follow your dreams.
- Scaling
Drinkotec, Consumer Goods, Food and Beverage, Travel and Leisure, Hotels and Restaurants, Catering
2015-2023
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- Drinkotec: Changing a company, changing a life (A): Daring to change
- Drinkotec: Changing a company, changing a life (B): Taking the leap
- Drinkotec: Changing a company, changing a life (C): Dream big or go home
- Drinkotec: Changing a company, changing a life (A): Daring to change
- Drinkotec: Changing a company, changing a life (B): Taking the leap
- Drinkotec: Changing a company, changing a life (C): Dream big or go home
Case reference: IMD-7-2459 ©2023
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Case reference: IMD-7-2487 ©2023
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Case reference: IMD-7-2488 ©2023
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in I by IMD 19 June 2024
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in Hitotsubashi Business Review Summer 2024, vol. 72, no. 1
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