Case Study

Drinkotec: Changing a company, changing a life (C): Dream big or go home

4 pages
August 2023
Reference: IMD-7-2488

It is now four years later, and Drinkotec is scaling up fast. They’ve had to make some tough decisions in order to focus, have the best people and build the culture that they want, but today, major beverage companies are seeking their technology in order to go packaging-free. This case is about leadership, culture, sustainability and taking the leap to follow your dreams.

Learning Objective
  • Scaling
Keywords
Business to Business, Digital Transformation, Beverage, Digital, Transformation, Risk, Scaling, Internet of Things, Industry Infrastructure, Industry Innovation, Sustainable City, Sustainable Community, Responsible Consumption, Responsible Production
Settings
Europe, Switzerland
Drinkotec, Consumer Goods, Food and Beverage, Travel and Leisure, Hotels and Restaurants, Catering
2015-2023
Type
Field Research
Copyright
© 2023
Available Languages
English
Related material
Teaching note
Case clearing houses
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Research Information & Knowledge Hub for additional information on IMD publications

This case study is part of a series
  • Drinkotec: Changing a company, changing a life (A): Daring to change
  • Drinkotec: Changing a company, changing a life (B): Taking the leap
  • Drinkotec: Changing a company, changing a life (C): Dream big or go home
This case study is part of a series
  • Drinkotec: Changing a company, changing a life (A): Daring to change
  • Drinkotec: Changing a company, changing a life (B): Taking the leap
  • Drinkotec: Changing a company, changing a life (C): Dream big or go home
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Drinkotec: Changing a company, changing a life (A): Daring to change
By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
Case reference: IMD-7-2459 ©2023
Summary
Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, an...
Reference IMD-7-2459
Copyright ©2023
Copyright owner IMD Copyright
Organization Drinkotec
Industry Consumer Goods, Food and Beverage;Travel and Leisure, Hotels and Restaurants;Travel and Leisure, Catering
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Drinkotec: Changing a company, changing a life (B): Taking the leap
By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
Case reference: IMD-7-2487 ©2023
Summary
The deal is closed; Franck-Erik Flegbo and Cyril Le Terrien become the owners of Drinkotec but discover that the existing team doesn’t really have ...
Reference IMD-7-2487
Copyright ©2023
Copyright owner IMD Copyright
Organization Drinkotec
Industry Consumer Goods, Food and Beverage;Travel and Leisure, Hotels and Restaurants;Travel and Leisure, Catering
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Drinkotec: Changing a company, changing a life (C): Dream big or go home
By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
Case reference: IMD-7-2488 ©2023
Summary
It is now four years later, and Drinkotec is scaling up fast. They’ve had to make some tough decisions in order to focus, have the best people and ...
Reference IMD-7-2488
Copyright ©2023
Copyright owner IMD Copyright
Organization Drinkotec
Industry Consumer Goods, Food and Beverage;Travel and Leisure, Hotels and Restaurants;Travel and Leisure, Catering
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications