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Case Study

Green Motion: From entrepreneurial pioneer to multinational powerhouse

By Jim Pulcrano

10 pages

August 2023

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Reference: IMD-7-2456

Entrepreneur François Randin was successful, but searching for his next venture, wanting to build something sustainable. Suddenly he sees an all-electric sports car and decides to create an electric vehicle (EV) charging station company, even though the number of EVs on the road at the time is minuscule. He starts with software, moves to hardware, and launches… And then grows slowly until the day he discovers a new business model. He is successful in funding the start of the scaleup, but realizes that to really get to hyperscale (and fund his next idea), an adjacency, he needs really deep pockets. Raise more money, go for an IPO or accept one of the three acquisition offers he has in front of him?

Learning Objective

The case puts the reader in the shoes of the entrepreneur, from founding to sale of the business.
New markets are rarely obvious at the beginning.
Scaling likely requires a new business model.
Turning customers into partners.
Expansion via fundraising, public listing or acquisition by a major player?

Keywords

Business to Business, Disruption, Entrepreneurship, Strategy, Sustainability, Electric Vehicle, Pivoting, Electrification, Affordable Energy, Clean Energy, Industry Infrastructure, Industry Innovation, Sustainable City, Sustainable Community, Climate Action

Settings

Europe, Switzerland
Green Motion, Energy, Automotive, Automobiles
2009-2022

Type

Field Research

Available Languages

English

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Teaching note

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Nestlé Health Science: Building a healthy future towards 2030

By Niccolò Pisani Elham Pazirandeh-Micol Karine Richard Liudmila Ost and Quentin de Rham
Case reference: IMD-7-2636 ©2025

Summary

The board of Nestlé S.A. announced that Anna Mohl would become the CEO of Nestlé Health Science (NHSc) — a global leader in nutritional science — on 1 January 2024. She was delighted to hear about her new position but knew there was little time to celebrate. The pressure was on her to make timely strategic decisions to navigate some operating challenges while future-proofing the business for years to come. As Anna sat at her desk and looked out the large window, she began reflecting on how NHSc had grown under her predecessor, Greg Behar, who was instrumental in expanding it into new markets and establishing it as a well-known player in nutritional health solutions. Anna’s dilemmas boiled down to four main questions: Should the company choose organic or inorganic growth? What about market expansion and exploring potential outside North America? How to ensure continued product innovation via research and development (R&D) and potential acquisitions? Finally, how best to align sustainability goals with financial performance? And, of course, expectations were high and a lot was at stake. Anna was aware that the journey ahead would not be easy, but she was ready to tackle the challenges head-on, steering the company towards long-term success.

Reference IMD-7-2636

Organization Nestlé Health Science

Industry Healthcare, Health and Medical Services;Healthcare, Pharmaceuticals

Available Languages English

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