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Case Study

Dachser (B): Putting intelligent logistics to the test

By Benoit F. Leleux and Marta Widz

7 pages

January 2022

Order this case study

Reference: IMD-7-2314

This brief B case dives into how the governance model withstood the COVID-19 crisis.

Learning Objective

The brief Case B is meant to be only introduced during the lecture itself, thus keeping how the governance model weathered the crisis as a “surprise.”

Keywords

Logistics, Supply Chain, Sustainability, Freight Transport, Container, Shipping, Road Transport, Warehousing, Family Business, Growth Management, Succession Planning, Value, Mission, Philanthropy, Responsible Consumption, Responsible Production, Strategy, Operations

Settings

World/global
Dachser, Logistics and Supply Chain
2019-2020

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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This case study is part of a series

Dachser (A): Intelligent logistics
Dachser (B): Putting intelligent logistics to the test

This case study is part of a series

Dachser (A): Intelligent logistics
Dachser (B): Putting intelligent logistics to the test

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Founded by Lim Hock Chee in 1985, Sheng Siong has evolved from a humble grocery store into a leading supermarket chain in Singapore, renowned for its cost-effective pricing and commitment to customer satisfaction. Mr Lim’s unique philosophy, which emphasizes self-cultivation, perseverance and positivity, has been instrumental in shaping Sheng Siong’s culture and driving its success. Under his guidance, Sheng Siong has grown to over 74 stores, expanded into China and embraced digital innovation while staying true to its heartland roots. However, with evolving consumer behavior and increasing competition from online platforms, Sheng Siong faces new challenges. Can Mr Lim’s philosophy continue to inspire innovation and guide Sheng Siong toward sustained growth and success in the future?

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Industry Consumer Services, Retail

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