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    Case Study

    Raya Holding: What is the holding really holding?

    By Niccolò Pisani, Anel Alsenova, Amira El Ebrashy, Danila Rudenka and Reny Thomas
    17 pages
    August 2023
    Order this case study
    Reference: IMD-7-2390

    On 7 October 2020, the employees of Raya, an Egyptian holding company, received an email that sent shockwaves across the entire firm. The board had just announced that Medhat Khalil, Raya’s co-founder, primary shareholder and long-serving CEO, would be stepping down after 21 years, leaving the position to his son Ahmed Khalil, who was just under 40 years old. Every one of Raya Holding’s 13,000 employees was trying to guess how this would impact the company’s operations and shape its future. On that day, Ahmed was in his Cairo office, and there was little time to celebrate. He had joined Raya back in 2013, and this moment was the zenith of his career. Ahmed had watched his father develop the company into a successfully diversified conglomerate and the leadership bar was set very high. Reflecting on the milestones achieved under his father’s leadership, Ahmed wondered whether the company needed to transform itself to sustain the growth it had demonstrated in the past. Specifically, he questioned whether the holding’s current structure was still the best way to sustain growth. If that was not the case, what changes were required? Ahmed was going to spend the next few months finding an answer to this critical question. He was fully aware he had one chance to gain an in-depth understanding of what was really required to future-proof Raya, and – if change proved necessary – to get the transformation right.

    Learning Objective

    • Discuss strategic options and evaluate the importance of aligning strategy and structure
    • Evaluate the pros and cons of alternative corporate structures
    • Consider the role of people, rewards and processes
    • Understand the dynamics of conglomerates in emerging markets

    Keywords
    Family Business, Strategy, General Management, Strategy Execution, Corporate Strategy, Conglomerate, Holding Company, Emerging Market
    Settings
    Egypt
    Raya Holding, Finance and Insurance, Financial Services, Information Technology, Food Production, Consumer Goods, Home Appliances
    2020-2021
    Type
    Field Research
    Copyright
    © 2023
    Available Languages
    English
    Related material
    Teaching note
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    Copyright owner IMD Copyright
    Organization Daikin Industries
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    Available Languages English
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    Reference IMD-7-2620
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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