GreenGro (A): Cultivating a future
The GreenGro (A) case explores the challenges faced by GreenGro, a mid-sized agricultural technology company, as it navigates a rapidly changing industry landscape. CEO Sarah Chen and her leadership team are confronting issues ranging from technological disruption and shifting customer demographics to climate change impacts and supply chain vulnerabilities. The case provides a rich context for applying the TSUNAMI framework to diagnose multifaceted challenges and the SURF framework to develop critical organizational capabilities. These two frameworks are summarized in a technical note: “Surfing the TSUNAMI: A framework for assessing and adapting in turbulent times” (IMD-7-2629). The case presents students with the opportunity to analyze complex business situations, develop strategic responses and understand the interconnected nature of external challenges and internal adaptive capabilities. A follow-up case, “GreenGro (B): SURFing the TSUNAMI” (IMD-7-2628), is available to showcase how the company applied these frameworks to navigate its challenges. It provides students with insights into the practical application of the TSUNAMI and SURF frameworks in a real-world scenario.
- Analyze complex challenges facing organizations in rapidly changing environments
- Develop and evaluate strategic responses to multifaceted business challenges
- Understand the interconnected nature of external challenges and internal capabilities in strategic decision making
- Apply the TSUNAMI framework to systematically diagnose external challenges
- Utilize the SURF framework to assess and develop strategic organizational capabilities
Cranfield University
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NUCB Business School
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- GreenGro (A): Cultivating a future
- GreenGro (B): SURFing the TSUNAMI
- SURFing the TSUNAMI: A framework for assessing and adapting in turbulent times
- GreenGro (A): Cultivating a future
- GreenGro (B): SURFing the TSUNAMI
- SURFing the TSUNAMI: A framework for assessing and adapting in turbulent times
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications

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The Handtmann case examines the co-CEO leadership model in the context of family business. Based on interviews with three key executives – the co-CEOs and the president of the advisory board – the case focuses on how Handtmann handled the leadersh...
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