Case Study

Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

8 pages
March 2024
Reference: IMD-7-2533

Nathalie grappled with the divergent views in her head and from her team, evaluating a range of options: Persisting doggedly, halting completely, pausing temporarily, decelerating prudently or reconsidering and crafting a new strategy. The case discusses the cost of perseverance and provides an opportunity to explore the qualities of a CEO facing difficult choices in the face of public and private criticism during a global crisis.

Learning Objective
  • Explore the tension between perseverance, adaptability and strategic pivots.
  • Reflect on personal leadership and adaptability in complex environments.
Keywords
Leadership, Media, Entertainment, Change, Black Swan Theory, Crisis, Strategy
Settings
Europe, Switzerland
Swiss Radio and Television, Media, Radio, Media, Television, Media, Travel and Leisure, Entertainment
2019-2021
Type
Field Research
Copyright
© 2024
Available Languages
English
Related material
Teaching note
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This case study is part of a series
  • Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF
  • Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?
Digital and AI Transformation
This case study is part of a series
  • Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF
  • Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?
Discover our latest research
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Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF
By Jim Pulcrano Hana Disch Adrian Jäggi Danay Lea Markus Sandmeier and Susanne Wille
Case reference: IMD-7-2532 ©2024
Summary
This case examines the leadership challenges faced by Nathalie Wappler, the new CEO of SRF, a public media company that operates in the German-spea...
Reference IMD-7-2532
Copyright ©2024
Copyright owner IMD Copyright
Organization Swiss Radio and Television
Industry Media, Radio;Media, Television;Media;Travel and Leisure, Entertainment
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?
By Jim Pulcrano Hana Disch Adrian Jäggi Danay Lea Markus Sandmeier and Susanne Wille
Case reference: IMD-7-2533 ©2024
Summary
Nathalie grappled with the divergent views in her head and from her team, evaluating a range of options: Persisting doggedly, halting completely, p...
Reference IMD-7-2533
Copyright ©2024
Copyright owner IMD Copyright
Organization Swiss Radio and Television
Industry Media, Radio;Media, Television;Media;Travel and Leisure, Entertainment
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications