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    Beyond the Familiar

    Long-term growth through customer focus and innovation
    By Seán Meehan and Patrick Barwise
    174 pages
    Hardcover
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    Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this.

    The authors identify five key steps using their framework for success:

    • Offer a clear, relevant customer promise;

    • Build customer trust by reliably delivering that promise;

    • Continuously improve the promise, while still reliably delivering it;

    • Drive the market by innovating beyond the familiar;

    • Support all this with an open organization that promotes frank discussion based on clear facts and market feedback.

    Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a ‘blue-sky’, ‘out-of-the-box’ breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

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    Beyond the Familiar
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    You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

    Publisher
    Jossey-Bass
    ISBN
    9780470976319
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    Reference IMD-7-2618
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
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    Available Languages English
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    Reference IMD-7-2619
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Reference IMD-7-2620
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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