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Case Study

Bayernwerk A.G. (A): Responding to deregulation

By Mark B. Vandenbosch and Gavin Brown

9 pages

February 2002

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Reference: IMD-5-0590

The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayernwerk A.G. (now E.ON) took to dealing with changes in the competitive landscape. Using conjoint analysis Bayernwerk was able to identify a few key characteristics for which customers were willing to pay a premium.

Keywords

Power Generation, Deregulation, Conjoint Analysis, Power Utility

Settings

Germany
September 1999

Type

Field Research

Available Languages

English

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This case study is part of a series

Bayernwerk A.G. (A): Responding to deregulation
Bayernwerk A.G. (B): Aquapower

This case study is part of a series

Bayernwerk A.G. (A): Responding to deregulation
Bayernwerk A.G. (B): Aquapower

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