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Case Study

Shockfish (B)

By John W. Walsh, Andrew C. Boynton and Alastair Brown

3 pages

December 2003

Reference: IMD-5-0620

The second part of this series describes the decision made by the CEO of Schockfish, when faced with a choice of developing a wireless voting system for a large Zurich firm specialized in running shareholder meetings or staying with their core business of producing and selling Spotme, a wireless networking device which enables people to meet, conduct business and interact with one another at conferences.

Keywords

Information Technology, Start-up, Wireless Networking Device, Wireless Messaging System, Conference Services

Settings

Switzerland
2000

Type

Field Research

Available Languages

English

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This case study is part of a series

Shockfish (A)
Shockfish (B)

This case study is part of a series

Shockfish (A)
Shockfish (B)

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