Tetra Pak (B): The customer satisfaction initiative

In 2024, the management of Aluminium Cyclo Enterprises (ACE), was concerned that the European Union (EU) export rules for ferrous and non-ferrous scrap were becoming more restrictive. Not just the EU, but close to 43 countries had restricted the e...

Explore how innovation, R&D, and policy reforms are reshaping China’s pharmaceutical sector amid rising healthcare demand and demographic shifts.

Taking up a new leadership post can mean a dramatic shift in the way others see you – and how you define yourself. It is vital to learn how to separate your true self from the demands and expectations of the role.

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei Thompson.

BARCELONA, JANUARY 2023. What started in 2016 as a humble entrepreneurial attempt to contribute to a more sustainable future had turned into a solid eyewear brand present in major Western markets. François van den Abeele was even more excited by t...

In late 2022, Tim Kuniskis, CEO of the Dodge brand (part of the Netherlands-based Stellantis automobile corporation), announced that 2023 would be the last production year for its popular “muscle car” models, the Dodge Charger and Challenger. Thes...

As with most business opportunities, branding is essential to pioneering in sustainability. Only with branding can a company resist commoditization and obtain a premium price to compensate for the upfront investment and risk in making a major chan...

The Swiss start-up Planted makes plant-based meat substitutes with remarkable environmental benefits. Its “beef” requires 97% less CO2 and 81% less water than meat from cows, while its “chicken,” also from pea protein, involves 77% less CO2 and 81...

Consumer preferences are increasingly favoring brands with a strong local identity. The reasons for this trend include environmental concerns and challenges in our fast-paced, interconnected world. Global crises -- such as the COVID-19 pandemic, c...

Four tips to market to women more effectively and reach, engage and convert female consumers who make 80% to 85% of all purchasing decisions.