Tetra Pak (D): Results achieved(and the remaining issues)
The D-case describes some of the results achieved within the first two years following the implementation of customer satisfaction initiative. Some of the results are impressive, others not. The case also highlights some of the emerging issues and returns to the point of departure, the current situation with the Italian customer whose latest survey results point to a general improvement in overall satisfaction. The case raises the following questions: What is the good news and what is not? Where should Tetra Pak go from here?
2000-2002
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- Tetra Pak (A): The challenge of intimacy with a key customer
- Tetra Pak (B): The customer satisfaction initiative
- Tetra Pak (C): Implementing new initiatives
- Tetra Pak (D): Results achieved (and the remaining issues)
- Tetra Pak (A): The challenge of intimacy with a key customer
- Tetra Pak (B): The customer satisfaction initiative
- Tetra Pak (C): Implementing new initiatives
- Tetra Pak (D): Results achieved (and the remaining issues)
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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in Harvard Business Review March-April 2024, vol. 102, issue 2, pp. 80-87
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Research Information & Knowledge Hub for additional information on IMD publications
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Research Information & Knowledge Hub for additional information on IMD publications
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