Case Study

Navigating the negotiation staircase

February 2025
Reference: IMD-2660

This technical note introduces the Negotiation Staircase Framework, a comprehensive approach to understanding and managing complex negotiations. The framework presents six distinct levels of negotiation: Set-up, Process Definition, Guiding Principles, Shared Fact-bases, Deal Architecture and Detailed Bargaining. The note explains how skilled negotiators move both down and up the staircase as needed, addressing issues at the appropriate level to achieve optimal outcomes. Through a detailed case study of a technology partnership negotiation between TechNova and MediOptimize, the note demonstrates the practical application of the framework at each level. Special attention is given to implementation strategies, including recognizing and diagnosing negotiation challenges, explicit communication techniques and maintaining the relationship . The note provides guidance for managing transitions between levels and maintaining progress throughout complex negotiations.

Learning Objective
  • Understand the six levels of the Negotiation Staircase Framework and their interconnections.
  • Master techniques for moving effectively between different levels of negotiation.
  • Learn to diagnose and address negotiation challenges at appropriate levels.
  • Apply the framework to complex business negotiations using practical implementation strategies.
Keywords
Negotiation, Decision Making, Stakeholder Management, Value Creation, Strategy, Negotiation Process, Deal, Framework
Type
Generalized Experience
Copyright
© 2025
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics