Disneyland Paris – Anno 2009
This case tracks in brief the story of Disneyland Paris from 2006 to 2009. It follows up on the case “Disneyland Resort Paris: Mickey Goes to Europe” which covers 1992 – 2006. The case provides updated results and key figures and it illuminates some of the managerial efforts that led to profitability. The case also positions Disneyland Paris in a new era and highlights the challenges that lie ahead.
The Disneyland Paris case(s) can be used for teaching International Business, Human Resource Management and Strategy. It highlights the complexity of managerial challenges in a multicultural environment and also the relationship between private enterprise and government / regional development.
2006 - 2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
In the past, many business leaders could operate much like the generic merchants in Adam Smith’s Wealth of Nations. They could pursue their own personal and corporate ends, while resting assured that an “invisible hand” would promote the pub...
Today’s chaotic and turbulent competitive context means the board’s role is more important than ever. Beyond their traditional oversight role, boards today are critical in shaping strategy, managing risks, maintaining accountability, and driving i...
In the newly revised second edition of Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others and Raise Performance, clinical psychologist, distinguished leadership professor, and veteran hostage negotiator George Kohlrieser com...
Many people are uncomfortable with the idea of power, but it’s important to realize that it can be a force for good. This begins by understanding the different kinds of power.
When I was eight years old, I watched the Mexico Olympics on television and thought ‘I want to do that.’ It took eight years and an incredible amount of work, including extraordinary highs and lows, to achieve that goal.
Foxconn, a Fortune Global 500 giant and the world's largest electronics manufacturer, made headlines in 2023 by announcing a shift to a five-day, eight-hour workweek in its Chinese factories - a significant departure from its long history of exten...
September 2024 marks a turning point in corporate management and a drama in the management world, which began with an essay by Paul Graham, patron of Silicon Valley's leading startup incubator, Y Combinator.Graham coins a new paradigm, the founder...
Emotional intelligence is essential for recognizing and managing artificial intelligence (AI) enabled manipulation, especially in scams. Organizations should train employees to spot emotional triggers and practice reflection to mitigate generative...
“Prudence in a maze of metaphors” follows a fictional day in the life of a woman to explore a variety of challenges individuals commonly face in their professional environments. Prudence’s story uses metaphors such as Sticky Floor, Glass Ceiling, ...
Shlomo Ben-Hur and Nik Kinley reveal how our default instincts, shaped by childhood experiences, can help us to understand our leadership styles.
in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 19-32 / Hoboken: Wiley, 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications