Pasona Group, a Japan-based human resources company, is committed to driving social change through business and supporting individuals to find “ikigai” (fulfillment) through work. The company has promoted flexible work and equitable workplaces and created employment opportunities for minorities. Pasona now wanted to tackle the overconcentration of population and businesses in Tokyo and the related decline of rural areas; both issues raised questions of well-being and sustainability. In response, Pasona moved its headquarters from Tokyo to Awaji Island, setting up sales and back-office operations for its core business and launching the “Regional Revitalization” initiative. Employees who moved from Tokyo to Awaji said that their lives became more sustainable, and their well-being improved. On the other hand, some Tokyo-based employees chose not to relocate, worried that boundaries between work and personal life would be blurred. Pasona was also criticized for its tourism-oriented and corporate-driven approach to local development, while the local government of Awaji appreciated the increase in the population and tax revenue that Pasona had brought. As Pasona sought to expand its “regional revitalization” model throughout Japan and attract more local governments to partner with the company, it needed to rethink its strategy to develop its original model in Awaji into a more powerful showcase that would lead to a more decentralized and sustainable society while ensuring the well-being of its own employees.
Discover four proven strategies for sustainable and efficient green transition. Split operations with ring fencing to fast-track your green goals.
As corporate America adjusts to a shifting political environment under President Donald Trump, companies must rethink their approach to DEI.
Join IMD Senior Researcher Adrian Dellecker and Mariana Sarmiento of Terrasos to explore business opportunities in voluntary biodiversity credits and environmental innovation.
Explore eDNA science with Kristy Deiner on the IMD Management Cast . Learn how genetics, biodiversity, and data analytics shape conservation and the bioeconomy.
Subsidies of renewables has led to electricity prices frequently falling to less than zero leading to opportunities for consumers
Once corporate activists, today’s CSOs are business integrators. 6 ways the CSO role is evolving: strategist, risk mitigator, innovator, regulator, storyteller, and leader.
Embracing greater diversity is key as new EU legislation mandates stronger female representation on corporate boards. Diana Markaki shares expert guidance.
AI is revolutionising industry by improving efficiency and driving sustainability. Discover how data-driven insights shape a greener future
Chanel Global CFO and IMD Executive in Residence Philippe Blondiaux explains how finance leaders can sustain a long-term focus on sustainability while addressing short-term challenges.
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications