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Book

Choosing Change

How leaders and organizations drive results one person at a time

By Susan Goldsworthy and Walter McFarland

238 pages

Hardcover

Overview

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Overview

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If there’s one certainty in business today, it’s this: Change is coming your way. You have no choice in the matter. The choice you do have is either to embrace it or bury your head in the sand.

In Choosing Change, ASTD Chairman Walter McFarland and leadership executive coach Susan Goldsworthy offer a proven new model for not just facing inevitable change – but leveraging it as a tool for long-term success. The first step is personal: You must decide that you are going to change; only then can you lead change. From there, the authors present the tactics and strategies you need to compete today.

If you want to survive and flourish in today’s business world, you must be prepared to adapt to changing marketplace circumstances. Sudden changes in markets, society, and the economy have ruined industryleading companies overnight – because they weren’t change-focused. Don’t be one of them. Lead yourself and your organization to the top – and stay there – by Choosing Change.

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Axiom Business Book Awards 2014
Category: Success/Motivation/Coaching
Silver medal

Hardcover

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

McGraw-Hill

ISBN

9780071816243

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The price of innovation: Will Medacta compromise its DNA by embracing robotics?

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Case reference: IMD-2663 ©2025

Summary

Medacta Group SA is a rising star in the orthopedics market, achieving global success through innovative products and techniques, with a particular emphasis on minimally invasive techniques that bring meaningful value to its patients. With its approaches such as Anterior Minimally Invasive Surgery (AMIS) for hip replacement and Kinematic Alignment for knees, Medacta offers high-quality techniques, supporting tools and cutting-edge implants. It also offers personalized surgeon education through the Medacta Orthopedic Research and Education (M.O.R.E.) Institute. Medacta is situated in an evolving landscape, with competitors including Stryker and Zimmer Biomet investing heavily in robotic technologies. Technological advances are being made in data-driven planning tools – including augmented reality – and research institutes are looking for the most advanced solutions as demanded by many hospitals and surgeons. Despite these trends in the industry, Medacta's CEO, Francesco Siccardi has concerns regarding the value of existing robotic systems, noting their lack of proven benefits in patient outcomes or cost reductions, especially in a context of increasing emphasis on value-based care and sustainability. The case explores the opportunities and challenges confronting Medacta as they decide whether to enter the orthopedic robotics market. The company wants to continue to differentiate itself and drive growth in line with its foundational principles of patient care, operational excellence and sustainable innovation. Today, Francesco faces a critical decision around whether now is the time to enter the robotics market and, if so, how Medacta should do so to preserve its culture and stay true to its DNA.

Reference IMD-2663

Organization Medacta Group

Industry Healthcare, Medical Device

Available Languages English

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Summary

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Case reference: IMD-2666 ©2025

Summary

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Reference IMD-2666

Industry Healthcare, Medical Device;Healthcare, Pharmaceuticals

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

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in I by IMD

Summary

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Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

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Contact

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Summary

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Reference IMD-2650

Organization AstraPay

Industry Finance and Insurance, Financial Services

Available Languages English

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Research Information & Knowledge Hub for additional information on IMD publications

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