In today’s competitive environment where latecomers can replicate almost any product or service for less, and where expert intuition and market intelligence have been overtaken by machine algorithms, companies can no longer just be very good at what they do. They need to leap to new knowledge disciplines. The best leap repeatedly. And it’s the combination of two skills–mastery of the old and the new–that empowers them with the best competitive advantage.
To discover how some companies not only survive but thrive for centuries, strategy expert Howard Yu identifies key trends from business history, skillfully extracting timeless lessons and applying them to today. He illustrates how managers can look to leverage technological shifts, increasingly ubiquitous connectivity, smart machines, and managerial creativity–in order to leap forward. Ultimately, Leap is a playbook for the future that shows how pioneering players can thrive by rethinking their businesses, their relationships with customers, and the very reasons they exist.
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You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.
The case study delves into strategic transformation and leadership transitions at Unilever since 2009. Unilever has been an industry leader of busi...
The payment processing industry in Europe had operated in largely the same way for decades. A standard system of financial processing and clearing ...
![](https://www.imd.org/ibyimd/wp-content/uploads/2023/10/AdobeStock_466698922-1-720x630.jpeg)
Understanding your organizational capacity for agility and responding to events accordingly is the key to success in the new business environment, ...
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/06/AdobeStock_279581139.jpeg)
In a post-pandemic era shaped by wars, climate change, and new technologies, Maha Hosain Aziz outlines the main risks and shock events that could d...
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/06/AdobeStock_279581139-720x630.jpeg)
In a post-pandemic era shaped by wars, climate change, and new technologies, Maha Hosain Aziz outlines the main risks and shock events that could d...
The case study examines recent aviation safety concerns at Boeing, focusing on manufacturing issues, leadership decisions and regulatory oversight....
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/06/CEODialogue-MargheritaDellaValle-IbyIMD-LandingPage-Podcast-1200x680-1-720x630.jpg)
Margherita Della Valle tells IMD President Jean-François Manzoni how she is delivering radical change to reenergize Vodafone and paving the way for...
The case is seen through the eyes of the newly appointed supply chain director at a cosmetics company based in Berlin. The general manager has task...
Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplac...
The case focuses on Contabilizei, a Brazilian startup providing online accounting services for small and medium-sized enterprises (SMEs). The case ...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 24 June 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2457 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2546 ©2024
Research Information & Knowledge Hub for additional information on IMD publications