Quest
This book identifies and addresses the seven transformation journeys that are reshaping corporations today.
It integrates and builds on the collective experience and learning of IMD’s professors, who work directly with many organizations around the world and observe their transformation struggles at close range.
By taking a holistic and interdisciplinary view of how organizations are transforming themselves, IMD’s faculty accompany global executives – as individuals and as leaders of global corporations – on their transformation journeys.
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Category: International Business/Globalization
Gold medal

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

All organizations should have a plan to secure trust during, after (and even before) a crisis hits. Here are a host of examples, good and bad, to learn from.
Medacta Group SA is a rising star in the orthopedics market, achieving global success through innovative products and techniques, with a particular emphasis on minimally invasive techniques that bring meaningful value to its patients. With its app...

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Explore how innovation, R&D, and policy reforms are reshaping China’s pharmaceutical sector amid rising healthcare demand and demographic shifts.

10 years of exclusive surveys reveal top supply chain strategy challenges—and how tools like AI, ML, and digital twins are reshaping the path forward.

Uncover AI use cases and opportunities with 4 clear imperatives that align data with business value. Avoid pitfalls and ask the right questions.

Stay ahead in a shifting global economy. Learn how to build resilient supply chains, manage currency risks, and adapt strategies for long-term business success.
The case study introduces an original way of exploring the many questions and concerns around AI adoption in business. Based on a true story, it discusses the dilemma of AI implementation through Joe, the CIO of ParcelFlow. Joe is getting ready to...

Omnipotent leaders may seem untouchable, but systems crack. From mass mobilisation to quiet non-compliance, discover how pressure builds and where resistance begins.
in I by IMD
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Case reference: IMD-2663 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications