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Book

Wise Family Business

Family identity steering brand success

By Joachim Schwass and Anne-Catrin Glemser

288 pages

Hardcover

Overview

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Overview

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Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name.

This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.

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Hardcover

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

Palgrave Macmillan

ISBN

9781137585998

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Reference IMD-7-2455

Organization Mastercard

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Available Languages English

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Reference IMD-7-2567

Organization Ragn-Sells Group

Industry Utilities, Recycling

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

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Contact

Research Information & Knowledge Hub for additional information on IMD publications

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Research Information & Knowledge Hub for additional information on IMD publications

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Contact

Research Information & Knowledge Hub for additional information on IMD publications

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Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications

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Contact

Research Information & Knowledge Hub for additional information on IMD publications

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