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    Case Study

    Adidas and route 2015 (A)

    By Philip Rosenzweig
    10 pages
    December 2013
    Order this case study
    Reference: IMD-7-1488

    Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well as suffered setbacks, and undertook a series of mergers and acquisitions. By 2010, it is once again focused on athletic shoes and apparel, and is considering how best to grow in the face of stiff global competition – what regions, what channels, what brands.

    Learning Objective

    Examination of the evolution of a company, and the strategic choices it faces to prosper.

    Keywords
    Sports Footwear, Sportswear, Sports Equipment, Strategy, Global Strategy
    Settings
    World/global, Germany
    Adidas, Consumer Goods, Sportswear, Consumer Goods, Sports Equipment
    2010
    Type
    Published Sources
    Copyright
    © 2013
    Available Languages
    English
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    Adidas and route 2015 (A)
    By Philip Rosenzweig
    Case reference: IMD-7-1488 ©2013
    Summary
    Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well...
    Read more
    Reference IMD-7-1488
    Copyright ©2013
    Copyright owner IMD Copyright
    Organization Adidas
    Industry Consumer Goods, Sportswear;Consumer Goods, Sports Equipment
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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    Browse all topics
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    Case Study
    Adidas and route 2015 (B)

    Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well...

    Strategy
    By Philip Rosenzweig
    Case reference: IMD-7-1489, © 2013
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    Adidas and route 2015 (B)
    By Philip Rosenzweig
    Case reference: IMD-7-1489 ©2013
    Summary
    Adidas was founded in the 1920s and by the 1970s grew to be the world leader in athletic shoes. In the 1980s and 1990s it enjoyed successes as well...
    Read more
    Reference IMD-7-1489
    Copyright ©2013
    Copyright owner IMD Copyright
    Organization Adidas
    Industry Consumer Goods, Sportswear;Consumer Goods, Sports Equipment
    Available Languages English
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