Bangladesh’s Khala project
This case describes the launch of a low-cost motorized bicycle in Bangladesh. The Khala, a “powered bicycle” is to be produced in Langah Bicycle Company’s own plant in Bangladesh. Successfully handling the product requires a full understanding of the local environment in Bangladesh (potential customer segments, competitive environment, government constraints) as well as an understanding of the economics of the project: marketing and manufacturing costs; distribution.
This case can serve as an integrative case, exercise or examination in which participants address marketing, manufacturing and financial issues simultaneously.
2009
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in Small Business Economics October 2024, vol. 63, pp. 993–1018, https://doi.org/10.1007/s11187-023-00846-3
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