Bracken Darrell’s turnaround and growth strategy at Logitech
New management under CEO Bracken Darrell transformed Logitech into a company with a design-led focus. The product and brand portfolio are diversified with a strong focus on audio, video, gaming and other cloud-connected devices. This ultimately leads to a significantly lower dependency on the PC market, financial success, a transformed corporate culture, and high recognition in the industry. The strategy is not fundamentally different from the previous attempts, but the leadership style and strategy execution are radically changed. With the departure of key executives, Logitech and its CEO in 2019 are again at crossroads and are looking for new ways to grow.
- How a new leader takes charge after a series of failed strategy initiatives.
- Companies can grow on a growing platform (in Logitech’s case the PC and later the cloud), through a higher market share or through a move from core products to adjacent products.
- A successful turnaround is not only the product of a company’s strategy, but mainly strategy execution, and thus leadership, the organizational culture and the values of management are crucial to a company’s success.
Logitech, Consumer Goods, Consumer Electronics, Manufacturing, Technology, Information Technology, Computer Software, Manufacturing, Computer Hardware
2011-2019
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- Bracken Darrell’s turnaround and growth strategy at Logitech
- Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)
- Bracken Darrell’s turnaround and growth strategy at Logitech
- Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)
Case reference: IMD-7-2225 ©2020
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2224 ©2020
Research Information & Knowledge Hub for additional information on IMD publications
![](https://www.imd.org/ibyimd/wp-content/uploads/2023/10/AdobeStock_466698922-1-720x630.jpeg)
Understanding your organizational capacity for agility and responding to events accordingly is the key to success in the new business environment, ...
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/06/AdobeStock_279581139-720x630.jpeg)
In a post-pandemic era shaped by wars, climate change, and new technologies, Maha Hosain Aziz outlines the main risks and shock events that could d...
The case study examines recent aviation safety concerns at Boeing, focusing on manufacturing issues, leadership decisions and regulatory oversight....
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/06/CEODialogue-MargheritaDellaValle-IbyIMD-LandingPage-Podcast-1200x680-1-720x630.jpg)
Margherita Della Valle tells IMD President Jean-François Manzoni how she is delivering radical change to reenergize Vodafone and paving the way for...
The case is seen through the eyes of the newly appointed supply chain director at a cosmetics company based in Berlin. The general manager has task...
Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplac...
The case focuses on Contabilizei, a Brazilian startup providing online accounting services for small and medium-sized enterprises (SMEs). The case ...
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/05/General-image-banner-16-720x630.jpg)
IMD's Niccolò Pisani examines how a combination of clear-eyed analysis and a strong sense of purpose allowed the French biopharma to change course.
Companies that modularize and externalize their best capabilities are in a strong position to seize unexpected opportunities. Prediction is hard. T...
![](https://www.imd.org/ibyimd/wp-content/uploads/2024/06/UEFA-Featured-720x630.jpg)
Leading Chinese companies are preparing to take advantage of exposure and opportunities as top sponsors and suppliers to the UEFA EURO 2024 Men’s S...
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 24 June 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2457 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2546 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications