Bracken Darrell’s turnaround and growth strategy at Logitech
New management under CEO Bracken Darrell transformed Logitech into a company with a design-led focus. The product and brand portfolio are diversified with a strong focus on audio, video, gaming and other cloud-connected devices. This ultimately leads to a significantly lower dependency on the PC market, financial success, a transformed corporate culture, and high recognition in the industry. The strategy is not fundamentally different from the previous attempts, but the leadership style and strategy execution are radically changed. With the departure of key executives, Logitech and its CEO in 2019 are again at crossroads and are looking for new ways to grow.
- How a new leader takes charge after a series of failed strategy initiatives.
- Companies can grow on a growing platform (in Logitech’s case the PC and later the cloud), through a higher market share or through a move from core products to adjacent products.
- A successful turnaround is not only the product of a company’s strategy, but mainly strategy execution, and thus leadership, the organizational culture and the values of management are crucial to a company’s success.
Logitech, Consumer Goods, Consumer Electronics, Manufacturing, Technology, Information Technology, Computer Software, Manufacturing, Computer Hardware
2011-2019
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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- Bracken Darrell’s turnaround and growth strategy at Logitech
- Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)
- Bracken Darrell’s turnaround and growth strategy at Logitech
- Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)
Case reference: IMD-7-2225 ©2020
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Case reference: IMD-7-2224 ©2020
Research Information & Knowledge Hub for additional information on IMD publications
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