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    Case Study

    Buben&Zorweg: Strategizing time

    By Omar Toulan and Shih-Han Huang
    10 pages
    June 2020
    Order this case study
    Reference: IMD-7-2172

    In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG. The founders, Harald Buben and Christian Zörweg, driven by a passion for adventure, a keen ear for market needs and a canny eye for seeing and seizing opportunities, had successfully brought the company so far. However, they wanted BUBEN&ZORWEG to go to the next level of growth and had brought in Florian to help them double turnover by 2025. Florian’s first mandate: to create and execute a growth strategy for the company. What was at the heart of the firm’s distinctive advantage? In which segments and markets should BUBEN&ZORWEG expand?

    Learning Objective
    • Analyzing how a company with a unique portfolio can grow its business.
    • Building a comprehensive view and understanding of competitive advantage and strategic design.
    Keywords
    Growth, Strategy, Luxury, Scaling, Watch, Safety, Safe
    Settings
    Germany
    BUBEN＆ZORWEG, Consumer Goods, Luxury Goods and Jewelry
    1998-2019
    Type
    Field Research
    Copyright
    © 2020
    Available Languages
    English
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