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Case Study

Buben&Zorweg: Strategizing time

By Omar Toulan and Shih-Han Huang

10 pages

June 2020

Reference: IMD-7-2172

In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG. The founders, Harald Buben and Christian Zörweg, driven by a passion for adventure, a keen ear for market needs and a canny eye for seeing and seizing opportunities, had successfully brought the company so far. However, they wanted BUBEN&ZORWEG to go to the next level of growth and had brought in Florian to help them double turnover by 2025. Florian’s first mandate: to create and execute a growth strategy for the company. What was at the heart of the firm’s distinctive advantage? In which segments and markets should BUBEN&ZORWEG expand?

Learning Objective

Analyzing how a company with a unique portfolio can grow its business.
Building a comprehensive view and understanding of competitive advantage and strategic design.

Keywords

Growth, Strategy, Luxury, Scaling, Watch, Safety, Safe

Settings

Germany
BUBEN＆ZORWEG, Consumer Goods, Luxury Goods and Jewelry
1998-2019

Type

Field Research

Available Languages

English

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