Case Study

CATL: Global battery supremacy

8 pages
February 2022
Reference: IMD-7-2302

Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, Zeng Yuqun, traveled to the US and acquired a patent for a lithium-ion polymer (LiPo) battery from Bell Laboratories. Then, through a series of technological breakthroughs that came one after the other, CATL became the supplier of Apple, BMW, Mercedes-Benz, and Tesla. On 29 July 2021, CATL unveiled its first generation of sodium-ion batteries, an important pivot away from lithium-based batteries. In addition to sodium-ion batteries, for many years CATL has been deeply involved in researching and developing solid-state batteries, which are deemed to be the most promising technology to improve energy density significantly. Through continuous technology innovation, CATL enjoyed a market value of roughly $203bn by July 2021. This, according to The Economist, was greater than the combined value of LG Chem, Panasonic, and BYD the world’s second-, third-, and fourth-largest battery producers.

Learning Objective
  • In a field where technology is king, the primary success factor must be continuous technological innovation and breakthroughs
  • Win over your benchmark customer first
  • Government support is essential for technology innovation
Keywords
Electric Vehicle, Technology, Battery Technology, Technology Management
Settings
South-Eastern Asia, China
CATL, Automotive, Automobiles, Electric Vehicles
1999-2021
Type
Published Sources
Copyright
© 2022
Available Languages
English
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This case study is part of a series
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This case study is part of a series
  • CATL: Global battery supremacy
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CATL: Global battery supremacy
By Mark J. Greeven Yunfei Feng and Patrick Reinmoeller
Case reference: IMD-7-2302 ©2022
Summary
Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, ...
Reference IMD-7-2302
Copyright ©2022
Copyright owner IMD Copyright
Organization CATL
Industry Automotive, Automobiles;Automotive, Electric Vehicles
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Gojek: Merging with Tokopedia to create a super platform
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
Case reference: IMD-7-2301 ©2021
Summary
GoJek has often been ranked among the most innovative companies in Asia. GoJek, established in Indonesia in 2010, started out as a call center for ...
Reference IMD-7-2301
Copyright ©2021
Copyright owner IMD Copyright
Organization Gojek
Industry Information Technology, eCommerce;Logistics and Supply Chain, Transportation;Consumer Services;Services
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Pop Mart: LEGO or Disney?
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
Case reference: IMD-7-2303 ©2021
Summary
In June 2020, Pop Mart, a 10-year history Chinese trendy toy company achieved market value of US$15 billion, higher than LEGO or Hasbro. Pop Mart t...
Reference IMD-7-2303
Copyright ©2021
Copyright owner IMD Copyright
Organization Pop Mart
Industry Consumer Services, Retail
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

SEA: A $140 billion hidden Alibaba?
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
Case reference: IMD-7-2337 ©2021
Summary
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent)...
Reference IMD-7-2337
Copyright ©2021
Copyright owner IMD Copyright
Organization Sea Limited
Industry Information Technology, Internet;Information Technology, eCommerce;Travel and Leisure, Entertainment
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications