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    Case Study

    Citigroup's Ceemea Sales & Trading unit: Rapid business improvement through effective use of information, people and IT (Abridged)

    By Donald A. Marchand, Rebecca Chung, Rebecca Meadows and William J. Kettinger
    17 pages
    November 2005
    Order this case study
    Reference: IMD-3-1638

    In 2000, Suneel Bakhshi was appointed head of the CEEMEA Sales & Trading Business at Citigroup. He decided to make significant changes in the business to improve financial performance and to increase the client focus. Although decision-making in this business was very speedy, information flow in emerging markets was highly imperfect. This case shows how Bakhshi successfully increased the use of relevant real-time information through leveraging information, people and IT to improve trading results and customer satisfaction across his diverse region. This case also raises the question of whether the positive results of building an infocentric approach to business can be replicated in other Citigroup units. This is the abridged version of case IMD-3-1306.

    Keywords
    Infocentricity, Information Orientation, Financial Trading
    Settings
    Citigroup
    2000-2003
    Type
    Field Research
    Copyright
    © 2005
    Available Languages
    English
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    • Citigroup's Ceemea Sales & Trading unit: Rapid business improvement through effective use of information, people and IT
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    Citigroup's Ceemea Sales & Trading unit: Rapid business improvement through effective use of information, people and IT
    By Donald A. Marchand Rebecca Chung and William J. Kettinger
    Case reference: IMD-3-1306 ©2004
    Summary
    In 2000, Suneel Bakhshi was appointed head of the CEEMEA Sales & Trading Business at Citigroup. He decided to make significant changes in the b...
    Read more
    Reference IMD-3-1306
    Copyright ©2004
    Copyright owner IMD Copyright
    Organization Citigroup
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Browse all topics
    Related content
    Case Study
    Citigroup's Ceemea Sales & Trading unit: Rapid business improvement through effective use of information, people and IT (Abridged)

    In 2000, Suneel Bakhshi was appointed head of the CEEMEA Sales & Trading Business at Citigroup. He decided to make significant changes in the b...

    Strategy
    By Donald A. Marchand, Rebecca Chung, Rebecca Meadows and William J. Kettinger
    Case reference: IMD-3-1638, © 2005
    Read more
    Citigroup's Ceemea Sales & Trading unit: Rapid business improvement through effective use of information, people and IT (Abridged)
    By Donald A. Marchand Rebecca Chung Rebecca Meadows and William J. Kettinger
    Case reference: IMD-3-1638 ©2005
    Summary
    In 2000, Suneel Bakhshi was appointed head of the CEEMEA Sales & Trading Business at Citigroup. He decided to make significant changes in the b...
    Read more
    Reference IMD-3-1638
    Copyright ©2005
    Copyright owner IMD Copyright
    Organization Citigroup
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Citigroup's Ceemea Sales & Trading unit: Rapid business improvement through effective use of information, people and IT

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