CodeCheck (B): Real data about real consumers with CodeCheck insights
The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF 600’000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF 600’000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF 5-7 million.
- How to assess the financial and non-financial exchanges in an ecosystem/value constellation.
- How to identify service offerings and assess them in terms of scalability and profit potential.
- How to draw the “Business Model Canvas” for CodeCheck (B2C market) and, separately, for CodeCheck Insights (B2B market).
- How to identify the “Three Horizons” of various strategic initiatives.
- How to estimate the company’s valuation based on previous financing rounds.
Codecheck, Business Management Services, Market Research, Healthcare, Health and Medical Services
2019
Cranfield University
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- CodeCheck (A): Helping conscious consumers with big data
- CodeCheck (B): Real data about real consumers with CodeCheck insights
- CodeCheck (A): Helping conscious consumers with big data
- CodeCheck (B): Real data about real consumers with CodeCheck insights
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