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    Case Study

    Coesia (A): Choosing an operating model to support its transformation journey

    By Goutam Challagalla and Valerie Keller-Birrer
    17 pages
    April 2019
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    Reference: IMD-7-1991

    Coesia was a privately owned group of industrial companies based in Bologna, Italy. The group went through a two-phase transformation journey when Isabella Seràgnoli became the full owner of the group. One of her first decisions was to name it Coesia, to symbolize cohesion and shared values among the group companies. Her vision was to build a professionally managed, value-driven, sufficiently diversified global group that would be sustainable in the long term. In 2010, Seràgnoli hired a non-Italian newcomer to the industry, Angelos Papadimitriou, as CEO. Six weeks into his tenure, Papadimitriou presented to the board an aggressive ambition of doubling the business by 2015. Achieving this ambition would require a second phase of transformation in terms of strategy, business model and organization. At that time, only one group company, G.D, was truly global. G.D. accounted for 62% of the group’s revenues and 99% of its profits. However, it faced some market challenges and potential risks to its future profitability. Papadimitriou and his leadership team would have to develop an overall strategy to build a more balanced, diversified and global group while strengthening G.D. Coesia operated as a loose federation of independent companies each with its own structure, functions and processes. Aside from reshaping the strategy, the group would have to design a business model and an organizational structure to support its ambition of becoming a larger, more global group.

    Learning Objective
    • Case A discusses different operating models and organization structures for companies in multiple product categories. Alternatives discussed range from loose federations of independent companies, each with its own structure, functions
    Keywords
    Strategy, Transformation, Operating System, Business Model, Corporate Structure
    Settings
    Italy
    Coesia, Manufacturing, Machinery, Manufacturing, Packaging and Containers
    2002 - 2018
    Type
    Field Research
    Copyright
    © 2019
    Available Languages
    English
    Related material
    Teaching note
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    This case study is part of a series
    • Coesia (A): Choosing an operating model to support its transformation journey
    • Coesia (B): The strategic enabler model
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    • Coesia (B): The strategic enabler model
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    Coesia (A): Choosing an operating model to support its transformation journey
    By Goutam Challagalla and Valerie Keller-Birrer
    Case reference: IMD-7-1991 ©2019
    Summary
    Coesia was a privately owned group of industrial companies based in Bologna, Italy. The group went through a two-phase transformation journey when ...
    Read more
    Reference IMD-7-1991
    Copyright ©2019
    Copyright owner IMD Copyright
    Organization Coesia
    Industry Manufacturing, Machinery;Manufacturing, Packaging and Containers
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
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    Reference IMD-7-2620
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Daikin Industries
    Industry Consumer Goods, Home Appliances
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Case reference: IMD-7-2618, © 2024
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    By Joep de Caluwé
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    Summary
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    Summary
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    Read more
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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