CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.
- Cross cultural management issues in strategic alliance and global marketing.
CP Meiji, Food Production, Consumer Goods, Food and Beverage
2018
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- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
- CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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