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Case Study

Davis & Shirtliff (A): At a crossroads (2007)

By Leif M. Sjöblom and Peter Wanjama

6 pages

December 2020

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Reference: IMD-7-2246

Davis & Shirtliff (D&S) was founded in 1946 as a water related contractor in Kenya. In the 1950’s they sign an exclusive distribution agreement with Grundfos, a leading pump manufacturer. In 2007 Grundfos terminates the exclusivity. At the time the account for one third of business

Learning Objective

Supplier and distributor relationships.

Keywords

Water, Energy, Distribution, Business to Business, Branding, Water Pipe, Pump, Clean Water

Settings

Africa, Kenya
Davis ＆ Shirtliff, Utilities
1946-2020

Type

Field Research

Available Languages

English

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This case study is part of a series

Davis & Shirtliff (A): At a crossroads (2007)
Davis & Shirtliff (B): The birth of the Dayliff brand (2007-2016)
Davis & Shirtliff (C): Looking for further growth (2016-2020)

This case study is part of a series

Davis & Shirtliff (A): At a crossroads (2007)
Davis & Shirtliff (B): The birth of the Dayliff brand (2007-2016)
Davis & Shirtliff (C): Looking for further growth (2016-2020)

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