Desso (A): A cradle-to-cradle business model?
The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.
Introduction to Cradle to Cradle. Introduction to Business Models. Sustainable competitive advantage.
Desso
2007-2012
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Desso (A): A cradle-to-cradle business model?
- Desso (B): Making it happen—the implementation of a C2C business model
- Desso (A): A cradle-to-cradle business model?
- Desso (B): Making it happen—the implementation of a C2C business model
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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