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Case Study

Desso (B): Making it happen—the implementation of a C2C business model

By Michael Yaziji

5 pages

December 2012

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Reference: IMD-3-2350

The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.

Learning Objective

Introduction to Cradle to Cradle. Introduction to Business Models. Sustainable competitive advantage.

Keywords

Business Model, Transformation

Settings

Europe
Desso
2007-2012

Type

Published Sources

Available Languages

English

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This case study is part of a series

Desso (A): A cradle-to-cradle business model?
Desso (B): Making it happen—the implementation of a C2C business model

This case study is part of a series

Desso (A): A cradle-to-cradle business model?
Desso (B): Making it happen—the implementation of a C2C business model

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