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    Case Study

    Fiscal austerity, healthcare cost containment and the management of drug supply: The case of Italy

    By Ralf Boscheck
    11 pages
    December 2011
    Order this case study
    Reference: IMD-3-2267

    At the end of the Berlusconi government, various reform packages were being promoted that effectively did not remedy the fundamental healthcare situation. Taking into considerations multiple stakeholder concerns, competing business models, how would you act as a country managers of multinational pharma company?

    Learning Objective

    Country analysis, strategy assessment and redefinition from pricing and go to market to changing the entire business model.

    Keywords
    Fiscal Austerity, Economic Policy Reform, Pharmaceuticals, Distribution, General Management, Strategy
    Settings
    Italy
    2009-2011
    Type
    Published Sources
    Copyright
    © 2011
    Available Languages
    English
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