Fiscal austerity, healthcare cost containment and the management of drug supply: The case of Italy
At the end of the Berlusconi government, various reform packages were being promoted that effectively did not remedy the fundamental healthcare situation. Taking into considerations multiple stakeholder concerns, competing business models, how would you act as a country managers of multinational pharma company?
Country analysis, strategy assessment and redefinition from pricing and go to market to changing the entire business model.
2009-2011
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