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Case Study

Fortis Venturing (B4): Mark Lundin and Focos

By Benoit F. Leleux and Bruno Tindemans

4 pages

July 2003

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Reference: IMD-3-1280

The case investigates the genesis of an idea and its champion within the Fortis Group, how it ended up “hosted” by Fortis Venturing, and the fate of the venture.

Keywords

Corporate Venturing, Champion, Financial Services

Settings

2000-2002

Type

Field Research

Available Languages

English

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This case study is part of a series

Fortis Venturing (B2): Jack Heij and Fortis Escrow Services
Fortis Venturing (B3): Rob Beekmans and Vermogensplanet
Fortis Venturing (B4): Mark Lundin and Focos
Fortis Venturing (d1): Pet pack

This case study is part of a series

Fortis Venturing (B2): Jack Heij and Fortis Escrow Services
Fortis Venturing (B3): Rob Beekmans and Vermogensplanet
Fortis Venturing (B4): Mark Lundin and Focos
Fortis Venturing (d1): Pet pack

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