From the Model T to the Tesla Y to “what” now? (Mini case)
This mini case compares the Ford T innovation with Tesla. It takes a fictional figure “John” who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?
- How can we predict the future? What insights can we draw on? Where do we start?
- What can we learn from disruption to shape the future?
- How can we make sense of disruptive influences?
Automotive
1908/2020 and beyond
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in I by IMD 24 June 2024
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Case reference: IMD-7-2457 ©2024
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Case reference: IMD-7-2546 ©2024
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in MIT Sloan Management Review Summer 2024, vol. 65, no. 4
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