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Case Study

Givewatts: Helping Africa climbing the energy ladder (A)

By Leif M. Sjöblom, Benoit F. Leleux, Aike Festini, Martin Küppers and Maria Vasylieva

5 pages

November 2018

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Reference: IMD-7-1952

The GIVEWATTS (A) case describes the journey and challenges of a Swedish entrepreneur who launches a business in Kenya. GIVEWATTS faces the challenge of selling and distributing solar lamps in rural Africa. Even though the business is viable, competition is increasing and there is a need to scale the business with limited financial resources. The immediate challenge is to rethink the distribution model.

Learning Objective

The case can be used to illustrate: Business models and distribution strategies in emerging markets, growth strategies and financing models for NGOs.

Keywords

Emerging Market, Distribution Model, Non-Governmental Organization

Settings

Africa, Kenya
GiveWatts, Energy
2008-2012 (A case)

Type

Field Research

Available Languages

English

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