In 2022, Elon Musk, known for his innovative ideas and often compared to Steve Jobs, made a big move by buying Twitter for $44 billion. He then started transforming the microblogging platform, rebranding it as “X.” His goal was to turn Twitter into a super app like WeChat in Asia, combining many services like messaging, shopping and payments into one platform. This change was aimed at making Twitter more than just a place to post short messages, but a hub for various digital activities. The case study explores why Musk decided to take this bold step. It looks at the benefits he expected by bringing different digital services together. However, Musk faced many challenges during this transformation. The study discusses the impact of his decisions, including cutting down the workforce, changing policies and the reactions from users, advertisers and regulators. These issues show how difficult it is to change a well-known social media platform. Additionally, the study examines the problems Musk encountered in trying to make Twitter like WeChat in Western countries, where the digital environment is different from Asia. It considers what this big change could mean for the future of social media, online privacy and e-commerce, suggesting how this kind of transformation could change the way people use digital platforms. In short, “Has Elon Musk X’d Out?” provides a detailed look at Elon Musk’s attempt to reshape Twitter. It gives insights into the challenges of creating a super app in the West and discusses the transformation’s possible effects on the digital and social media world.
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications