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Case Study

Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)

By Stefan Michel, Jim Pulcrano, Vittoria Gambirasi, Serguei Fominykh, Sunny Lirong He and Thomas Rühl

9 pages

December 2020

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Reference: IMD-7-2224

Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a “Four- Screen” strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.

Learning Objective

The case focuses on the situation facing a new leader, stepping into the shoes of his long-time, highly successful predecessor.
The context of the industry is changing, so he cannot assume that previous successes and formulas will work

Keywords

Turnaround, Strategy Execution, Technology

Settings

World/global
Logitech, Consumer Goods, Consumer Electronics, Manufacturing, Technology, Information Technology, Computer Software, Manufacturing, Computer Hardware
2008-2011

Type

Published Sources

Available Languages

English

Related material

Teaching note

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

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This case study is part of a series

Bracken Darrell’s turnaround and growth strategy at Logitech
Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)

This case study is part of a series

Bracken Darrell’s turnaround and growth strategy at Logitech
Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)

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