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    Case Study

    Matas (B): Will its digital transformation strategy succeed?

    By Goutam Challagalla and Philip Charles Zerrillo
    11 pages
    October 2021
    Order this case study
    Reference: IMD-7-2287

    Case B presents the choices the company made and the execution issues it confronted. It shows that the CEO put online revenue growth at the center of the strategy. He also used “test and learn” budgeting process to avoid investing too much in stores. The case enables participants to see how the CEO reorganized parts of the organization to drive strategy execution. This case clearly shows how strategic decisions are crafted, executed and modified. It demonstrates the execution challenges a firm might face when transforming in a competitive marketplace and shows the dramatic transformation and improvement in the firm’s financials. It also shows the rare success of a retail digital transformation.

    Learning Objective
    • Appreciate the details a CEO must pay attention to for a successful transformation
    • Learn the importance of showing quick wins to get organizational and shareholder support for a new strategy
    Keywords
    Strategy Development, Strategy Deployment, Execution, Transformation, Digital Transformation, Retail, eCommerce, Online Sales, Online Shopping
    Settings
    Denmark
    Matas, Consumer Services, Retail
    2014-2020
    Type
    Field Research
    Copyright
    © 2021
    Available Languages
    English
    Related material
    Teaching note, Video
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    This case study is part of a series
    • Matas (A): Will the Danish retailer’s transformation ignite growth?
    • Matas (B): Will its digital transformation strategy succeed?
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    This case study is part of a series
    • Matas (A): Will the Danish retailer’s transformation ignite growth?
    • Matas (B): Will its digital transformation strategy succeed?
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    Matas (A): Will the Danish retailer’s transformation ignite growth?
    By Goutam Challagalla and Philip Charles Zerrillo
    Case reference: IMD-7-2249 ©2021
    Summary
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    Read more
    Reference IMD-7-2249
    Copyright ©2021
    Copyright owner IMD Copyright
    Organization Matas
    Industry Consumer Services, Retail
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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    Matas (B): Will its digital transformation strategy succeed?

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    Matas (B): Will its digital transformation strategy succeed?
    By Goutam Challagalla and Philip Charles Zerrillo
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