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Case Study

Nestlé-Rowntree (B)

By Peter J. Killing, James C. Ellert and Dana G. Hyde

18 pages

August 1990

Reference: IMD-3-0424

The (B) case is the second of a three-part series on the L 2.5 billion takeover of Rowntree by Nestle in 1988. Nestle has launched a hostile bid for Rowntree; this case ends at a ‘breaking point’ in the process, and places us in the middle of a critical negotiation session of the most senior executives of the two companies. The case is written from Nestle’s point of view, and raises questions regarding the takeover price and the potential post-acquisition integration and organization structure.

Keywords

Organizational Structure, Chocolate

Settings

Europe
1988

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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This case study is part of a series

Nestlé-Rowntree (A+B)
Nestlé-Rowntree (B)

Best-selling Case Study

This case study is part of a series

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Nestlé-Rowntree (B)

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