Case Study

Nestle's GLOBE program (C): "Globe Day"

4 pages
August 2003
Reference: IMD-3-1336

This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé’s market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson–full of criticism–and the question is how he should handle the afternoon.

Keywords
Change Management, General Management, Globe
Settings
World/global
Nestlé
2001
Type
Field Research
Copyright
© 2003
Available Languages
English, Japanese, French, German, Spanish, Italian, Turkish, Arabic, Russian
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This case study is part of a series
  • Nestlé's GLOBE Program (A): The early months
  • Nestlé's GLOBE Program (B): July executive board meeting
  • Nestlé's GLOBE Program (C): "GLOBE Day"
2010 ECCH AWARD WINNER (Strategy & General Management)
Best-selling Case Study
This case study is part of a series
  • Nestlé's GLOBE Program (A): The early months
  • Nestlé's GLOBE Program (B): July executive board meeting
  • Nestlé's GLOBE Program (C): "GLOBE Day"
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Nestlé's GLOBE Program (A): The early months
By Peter J. Killing
Case reference: IMD-3-1334 ©2003
Summary
This is the first case of a three-part series. All three can be taught in a half-day session. Chris Johnson has been given the task of initiating a...
2010 ECCH AWARD WINNER (Strategy & General Management)
Best-selling Case Study
Reference IMD-3-1334
Copyright ©2003
Copyright owner IMD Copyright
Organization Nestlé
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications