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Case Study

Nestle's GLOBE program (C): "Globe Day"

By Peter J. Killing

4 pages

August 2003

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Reference: IMD-3-1336

This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé’s market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson–full of criticism–and the question is how he should handle the afternoon.

Keywords

Change Management, General Management, Globe

Settings

World/global
Nestlé
2001

Type

Field Research

Available Languages

English, Japanese, French, German, Spanish, Italian, Turkish, Arabic, Russian

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This case study is part of a series

Nestlé's GLOBE Program (A): The early months
Nestlé's GLOBE Program (B): July executive board meeting
Nestlé's GLOBE Program (C): "GLOBE Day"

2010 ECCH AWARD WINNER (Strategy & General Management)

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This case study is part of a series

Nestlé's GLOBE Program (A): The early months
Nestlé's GLOBE Program (B): July executive board meeting
Nestlé's GLOBE Program (C): "GLOBE Day"

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