Nestle's GLOBE program (C): "Globe Day"
This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé’s market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson–full of criticism–and the question is how he should handle the afternoon.
Nestlé
2001
Cranfield University
Wharley End Beds MK43 0JR, UK
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Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Nestlé's GLOBE Program (A): The early months
- Nestlé's GLOBE Program (B): July executive board meeting
- Nestlé's GLOBE Program (C): "GLOBE Day"
- Nestlé's GLOBE Program (A): The early months
- Nestlé's GLOBE Program (B): July executive board meeting
- Nestlé's GLOBE Program (C): "GLOBE Day"
Research Information & Knowledge Hub for additional information on IMD publications
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