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Case Study

Netflix (A): Business model innovation (Cartoon case)

By Stefan Michel and Sarah Von Blumenthal

4 pages

December 2011

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Reference: IMD-3-2246

This graphic case describes how in 1997 Reed Hastings started up an innovative DVD rental service that gained over 4 million subscribers by 2007. Netflix emerged as the leader in innovation and customer service within the subscription-based digital distribution service industry.

Learning Objective

Discuss innovation and customer service

Keywords

Start-up, Entrepreneurship, Innovation, Customer Services, General Management, Strategy

Settings

Northern America, United States of America
Netflix, Media
1997-2009

Type

Published Sources

Available Languages

English, German, Spanish

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This case study is part of a series

Netflix (A): Business model innovation (Cartoon case)
Netflix (B): The 2011 fiasco (Cartoon case)
Netflix (C): The race to videostreaming (Cartoon case)
Netflix (D): Streaming wars (Cartoon case)
Netflix (E): Capture value (Cartoon case)

This case study is part of a series

Netflix (A): Business model innovation (Cartoon case)
Netflix (B): The 2011 fiasco (Cartoon case)
Netflix (C): The race to videostreaming (Cartoon case)
Netflix (D): Streaming wars (Cartoon case)
Netflix (E): Capture value (Cartoon case)

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