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Case Study

Netflix: Hustling for more in India’s crowded OTT space

By Dominique Turpin, Shamik Debnath, Shalini Joshi, Sandeep Puri and Siddhant Puri

24 pages

July 2020

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Reference: IMD-7-2203

How to position Netflix in the Indian entertainment market?

Learning Objective

Strategy
Marketing

Keywords

Strategy, Entertainment, Positioning, Market Entry, Marketing

Settings

Asia, India
Netflix, Travel and Leisure, Entertainment
2019

Type

Published Sources

Available Languages

English

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Teaching note

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