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    Case Study

    OSM Aviation: Outsourcing labor in the aviation industry

    By John W. Walsh and Valerie Keller-Birrer
    14 pages
    March 2018
    Order this case study
    Reference: IMD-7-1971

    OSM Aviation, a newcomer in the sector, is disrupting the aviation industry. The specialist in the employment, training and administration of cabin crew and pilots is changing the way airlines approach talent management. OSM Aviation’s idea is based on a new and comprehensive outsourcing model of “total crew management” – taking responsibility for the entire crew management process, from recruitment and training to planning and execution. The company’s value proposition is two-fold: offering crew members secure, fair and predictable employment; and giving airline operators both added flexibility and an opportunity to save costs, as well as providing them with top quality crew members.

    Learning Objective
    • The case discusses the opportunities and challenges facing a labor outsourcing company.
    • Participants will be asked to evaluate the key advantages and disadvantages of outsourcing labor. They will further assess the strategic choices OSM Aviation is facing to offer a value proposition appealing to all stakeholders – airline operators, employees, unions, flight school candidates.
    • Finally, participants will be asked to evaluate the idea of a total leasing proposition.
    Keywords
    Strategy, Aviation, Human Resource Executive, Outsourcing, Talent, Talent Management, Management
    Settings
    World/global, Norway
    2017
    Type
    Field Research
    Copyright
    © 2018
    Available Languages
    English
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