Case Study

Papyrus Laser (C): Going VistaPrint.com

7 pages
May 2002
Reference: IMD-3-0976

Case C focuses on the situation faced by Papyrus Laser four years after its chaotic founding. Robert Keane was faced with the challenges and opportunities offered by the explosion of the Internet as a communication and retailing channel. He had to decide whether or not to completely overhaul the strategy of the company and take it from an internet-enabled distributor of speciality paper products in Europe to a true global internet-driven e-printing specialist, with leading edge print and edit technologies.

Keywords
Business Opportunity, Printing, Publishing, Start-up, eCommerce, Internet, Business Plan, Growth Financing, Globalization
Settings
March 2000
Type
Field Research
Copyright
© 2002
Available Languages
English, French
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This case study is part of a series
  • Papyrus Laser (A): December 1994
  • Papyrus Laser (B): September 1995
  • Papyrus Laser (B-2): November 1995
  • Papyrus Laser (C): Going VistaPrint.com
This case study is part of a series
  • Papyrus Laser (A): December 1994
  • Papyrus Laser (B): September 1995
  • Papyrus Laser (B-2): November 1995
  • Papyrus Laser (C): Going VistaPrint.com
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