Case Study

Prudence and audacity: The house of Beretta (Abridged)

3 pages
June 2006
Reference: IMD-3-1509

After over four centuries in business, the Beretta family’s gun making enterprise stands at an important threshold. The family and its hometown have provided the cultural and philosophical underpinnings that have seen the company through good times and bad. Now, the firm must address a more insidious challenge. How to continue to grow and adapt to new market and competitive situations while retaining the core that brought the company to where it is today. The role of corporate culture is juxtaposed with stability in the face of change, dedication to craftsmanship and the latest technology, close-knit family bonds and an ardor for individualism. The exercise of seemingly contradictory business concepts and approaches is examined.

Keywords
Corporate Culture, Adaptation
Settings
Italy
2004
Type
Field Research
Copyright
© 2006
Available Languages
English
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This case study is part of a series
  • Prudence and audacity: The house of Beretta
  • Prudence and audacity: The house of Beretta (Abridged)
This case study is part of a series
  • Prudence and audacity: The house of Beretta
  • Prudence and audacity: The house of Beretta (Abridged)
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Prudence and audacity: The house of Beretta
By John L. Ward and Colleen Lief
Case reference: IMD-3-1495 ©2005
Summary
After over four centuries in business, the Beretta family's gun making enterprise stands at an important threshold. The family and its hometown hav...
Reference IMD-3-1495
Copyright ©2005
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Prudence and audacity: The house of Beretta (Abridged)
By Colleen Lief
Case reference: IMD-3-1509 ©2006
Summary
After over four centuries in business, the Beretta family's gun making enterprise stands at an important threshold. The family and its hometown hav...
Reference IMD-3-1509
Copyright ©2006
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications