Re-imagining Crotonville: Epicenter of GE’s leadership culture (B)
The case updates and supplements Case IMD-3-2313: Re-Imagining Crotonville: Epicenter of GE’s Leadership Culture. The first case examined the history and evolution of GE’s corporate university in Crotonville, NY from its founding in 1956 through 2010 and the start of an effort of “Re-Imagining Crotonville.” Drawing on Crotonville’s rich and successful history of developing GE leaders, CLO Susan Peters launched a transformation campaign to re-think the experience, content, and environment for executive leadership development and deliver Crotonville’s newly articulated vision to “inspire, develop, and connect the GE leaders of today and tomorrow.” The effort to update the company’s system of leadership development followed upon a wide-ranging exploration of the changing nature of leadership set in motion by CEO Jeffrey Immelt in the wake of the global financial crisis of 2008-9. This case examines the decisions and actions taken by Peters and her team in the initial phase of the transformation (2010-2012) to contemporize the Crotonville brand experience, reform the executive leadership curriculum for GE’s top-level managers, and lead the first major upgrade to the physical learning facilities in over 30 years.
Explore the change management challenges of managing a legacy of success – continuing to evolve while preserving the core ‘brand’. Examine leadership development through the lens of the “experience,” “content,” and “environment” for learning. Understand the particular choices made by GE’s learning leaders in re-inventing leadership development to meet the challenges of “21st century leadership”
General Electric
2010 - 2012
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Re-imagining Crotonville: Epicenter of GE’s leadership culture (A)
- Re-imagining Crotonville: Epicenter of GE’s leadership culture (B)
- Re-imagining Crotonville: Epicenter of GE’s leadership culture (A)
- Re-imagining Crotonville: Epicenter of GE’s leadership culture (B)
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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